Avichi Meiyappa Chettiar
Indian film director
Died when: 72 years 15 days (864 months)Star Sign: Leo
Avichi Meiyappa Chettiar (28 July 1907 – 12 August 1979), also known as A.V.Meiyappan, A.V.Meiyappa Chettiar or AVM, was an Indian film producer, director and philanthropist who established AVM Productions in Vadapalani, Chennai.
He is widely regarded as one of the pioneers of Tamil cinema, and one of three movie moguls of the South Indian film industry along with S.
S.Vasan and L.V.Prasad.His production company AVM Productions is the only production company in Kollywood (Tamil film industry) to run successfully for five decades and three generations.
AVM was born in Karaikudi in a well-to-do Nagarathar family.He moved to Chennai (then known as Madras) at an early age and established Saraswathi Stores which sold gramophone records.
Subsequently, he entered the film industry and started directing his own films.After some initial setbacks, AVM delivered a string of hits in the early 1940s.
Following the immense success of his 1947 film Nam Iruvar, AVM moved to film production and established AVM Productions in Chennai, first at Santhome and then at Kodambakkam.
In 1951, AVM entered the Hindi film industry with the film Bahar starring Vyjayanthimala.By the time he died in 1979, he had produced 167 films.
Notable films produced by AVM Productions are Vazhkai, Bahar, Parasakthi, Hum Panchhi Ek Daal Ke, Bhookailas, Kalathur Kannamma, Server Sundaram and Major Chandrakanth.
AVM also directed a number of films in the 1930s and 1940s, the notable ones being Alli Arjuna, Bhookailas, Sabapathy, Sri Valli and Nam Iruvar.
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