Irving Robbins
US ice cream firm founder
Died when: 90 years 151 days (1084 months)Star Sign: Sagittarius
Baskin-Robbins was an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands.Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in Glendale, California.
It is the world's largest chain of ice cream speciality stores, with more than 8,000 locations, including nearly 2,500 shops in the United States and over 5,000 in other countries.
Baskin-Robbins has stores in nearly 50 countries.The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month.
The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953.Baskin and Robbins believed that people should be able to sample flavors for free until they found one they wanted to buy.
The company has introduced more than 1,300 flavors since 1945, including the 2019 addition of vegan and non-dairy flavors.The company has been based in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts.