Lester Wunderman
American advertising executive
Died when: 98 years 201 days (1182 months)Star Sign: Cancer
– Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing.His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.
He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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American advertising executive
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