William C. Durant
American businessman
Died when: 85 years 100 days (1023 months)Star Sign: Sagittarius
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet.
He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.
Durant, along with Frederic L.Smith, co-founded General Motors, as well as Chevrolet with Louis Chevrolet.He also founded Frigidaire.
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